Bell and Honda Canada announce new connected car partnership

Honda and Acura vehicles feature built-in mobile Wi-Fi hotspots powered by Bell

Bell and Honda Canada today announced that new Honda vehicles are now equipped with built-in Wi-Fi hotspots that enable drivers and their passengers to stay fully connected online, safely and hands-free, while on the open road.

2021 Honda Odyssey with Bell Connected Car (CNW Group/Bell Canada)

“Like many consumers, Honda customers are looking for more convenient ways to stay connected, and our in-car Wi-Fi Hotspot powered by Bell provides the fast and reliable mobile connections they expect,” said Dave Jamieson, Senior Vice President, Sales and Marketing at Honda Canada. “Our vehicles come fully equipped with the features and accessories you need to safely access the information you need on the go. Whether running errands or on a family road trip with all your gear, our Wi-Fi Hotspot enables drivers to stay fully connected while ensuring passengers can enjoy all their favourite online content.”

Ideal for mobile workers, commuters and families, will seamlessly support browsing, streaming and sharing on up to 7 compatible devices with the built-in Wi-Fi hotspot powered by Canada’s largest 4G LTE wireless network. The hotspot supports real-time email and text access, enables on-the-go video streaming, gaming and web browsing for passengers, and keeps your devices connected up to 50 feet away from the vehicle.

“Bell is proud to partner with Honda as we serve the growing number of Canadians who want mobile broadband access in their vehicles. Bell Connected Car makes your vehicle a powerful Wi-Fi hotspot, connecting your and your passengers’ devices with high-speed access automatically, just like at home,” said Nauby Jacob, Senior Vice President, Products and Services at Bell Mobility. “Bell looks forward to continuing to enhance the in-car experience by leveraging the capabilities of our LTE network, Canada’s largest with broadband coverage for 99% of the national population.”


2021 Honda Ridgeline Arriving Next Month Ready to Rumble with Rugged New Look

Source: NewsWire

Honda Ridgeline 2021 (CNW Group/Honda Canada Inc.)
  • Redesigned Ridgeline coming to Honda dealerships starting at the beginning of February
  • Bold exterior design reflects Ridgeline’s exceptionally rugged capabilities
  • Fully boxed truss-style floor frame and torque-vectoring i-VTM4® all-wheel-drive system deliver
  • Unmatched versatility includes a wide bed, with Dual-Action Tailgate and In-Bed Trunk®, and large interior for passengers and gear

MARKHAM, ON, Jan. 14, 2021 /CNW/ – The 2021 Honda Ridgeline will be on sale starting January 15th and begin arriving at Honda dealerships at the beginning of February, with bold new styling underscoring its rugged and versatile pickup truck capabilities. Ridgeline’s standard V6 power, fully independent suspension and torque-vectoring i-VTM4® all-wheel drive give it the capability to tackle challenging trails and treacherous roads.

Honda Ridgeline 2021 (CNW Group/Honda Canada Inc.)
Honda Ridgeline 2021 (CNW Group/Honda Canada Inc.)
Honda Ridgeline 2021 (CNW Group/Honda Canada Inc.)

Ridgeline continues to bring unmatched versatility, with a large interior for passengers and gear, a brilliantly versatile bed featuring the class-exclusive In-Bed Trunk® lockable storage compartment, and standard AWD.

“The Ridgeline has long been recognized as a truck that punches above its weight; versatile, strong, safe and reliable, now it has great rugged looks to match,” says Steve Hui, AVP Sales and Marketing for Honda Canada. “The Ridgeline epitomizes the hard work and new direction for Honda trucks by revealing the toughness hidden beneath their sleek exteriors and demonstrating their capabilities on or off the road.”


For 2021, Ridgeline features all-new styling from the front roof pillars forward, including a new hood with a pronounced sculpted styling, a new squared-off nose and upright grille, and new front fenders. Flanking the grille are new, brighter LED low beam headlights and reflector beam halogen high beams bisected by the crossbar atop the grille, which is painted gloss black on Sport trims and Black Edition, and is chrome on EX-L and Touring. The body-colour lower front bumper further accentuates the Ridgeline’s tough new look with a prominent skid plate and broadside vents that create air curtains to route air through the bumper and around the front tires and wheels to improve aerodynamic performance. A reshaped rear bumper exposes aggressive new twin exhaust outlets, and all Ridgeline trims feature tougher-looking 18-inch wheels and an additional 20 mm of track width to give Ridgeline a broader, more planted stance. New tires top off the more rugged look with a new, more aggressive sidewall and shoulder design.


Inside, the 2021 Ridgeline receives an updated Display Audio system with a physical volume knob for ease of control. All Ridgeline trims get new contrast stitching on the seats; Sport trims add new cloth seat inserts; and Sport, EX-L and Touring trims have new dash, steering wheel and centre console accents. Ridgeline’s spacious cabin with a flat floor and foldaway 60/40-split rear seat bottoms, offer enhanced flexibility for carrying long and tall items in the cabin.


A 280-horsepower, 3.5-litre direct-injected VTEC® V6 backed by a smooth and responsive 9-speed automatic transmission powers every 2021 Honda Ridgeline, with i-VTM4® torque-vectoring all-wheel drive standard on all grades. The i-VTM4® system automatically sends up to 70 percent of the engine’s 262 lb.-ft. (SAE net) of torque to the rear wheels and continuously apportions 100 percent of that torque between the left and right rear wheels based on driving conditions at each wheel. Ridgeline’s standard Intelligent Traction Dynamics System further optimizes power delivery and distribution in various conditions, including snow, mud, and sand on Ridgelines equipped with the standard i-VTM4®.


All 2021 Honda Ridgelines come standard with the Honda Sensing® suite of safety and driver-assistive technologies, featuring Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), Lane Keeping Assist System (LKAS), Road Departure Mitigation (RDM) with Lane Departure Warning (LDW), and Adaptive Cruise Control (ACC). Ridgeline also targets top-class collision safety ratings from National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS), including an NCAP 5-star Overall Vehicle Score, a “GOOD” rating in all IIHS collision tests, and a “SUPERIOR” IIHS rating for front crash prevention.

2021 Ridgeline Pricing & EPA Data

Model / Trim / DrivetrainMSRP1EPA L/100km Ratingi(City/Hwy/Combined)
Ridgeline Sport (AWD)$44,35512.8/9.9/11.5
Ridgeline EX-L (AWD)$47,35512.8/9.9/11.5
Ridgeline Touring (AWD)$51,55512.8/9.9/11.5
Ridgeline Black Edition (AWD)$53,05512.8/9.9/11.5

Edit”2021 Honda Ridgeline Arriving Next Month Ready to Rumble with Rugged New Look”


UPDATE April 5, 2021

Hours of operation due to Covid-19

Sales Services Parts
Monday – Friday 9:00 am – 5:00 pm Monday – Friday 8:00 am – 5:00 pm Monday – Friday 8:00 am – 5:00 pm
Saturday Closed Saturday Closed Saturday Closed
Sunday Closed Sunday Closed Sunday Closed



MONDAY – FRIDAY – 8:00 am – 5:00 pm


The safety of our staff and customers is our highest priority. We can only have 7 people in the waiting area at one time, so we recommend dropping off the vehicle while the work is being performed. At this time, we are not offering shuttle service. If you have no alternative but to wait only one customer per vehicle will be allowed into the dealership. It is VERY important that you arrive 5- 10 minutes before your appointment. Customers must wear a mask while they are in the building. We ask that you give us call if you have any questions about our COVID process and protective measures that we have in place.

For service appointments, please call 705-325-2396 or use our online service appointment booking @



MONDAY – FRIDAY : 9:00 am – 5:00 pm
By Appointment (Phone 705-325-2396 or email to make an appointment)


Have a look at our inventory here:



Please feel free to email us for a quote or with any questions:

General inquires:

Direct Salesperson inquires:

Bill Langdon:

Curtis Barnum:

Derek Gray:

Take care, stay safe.


Dalt’s Honda

2021 Honda Accord Gets Refreshed Styling, Updated Hybrid Variant, New Canadian-exclusive SE Trim, plus Wireless Apple CarPlay® and Android Auto™ Integration

Source: Cision

2021 Honda Accord Hybrid (CNW Group/Honda Canada Inc.)
  • All Accords benefit from upgraded styling, tech and safety features
  • Accord Hybrid gets unique updates including stronger, more responsive acceleration and upsized 19-inch alloy wheels for Touring trim
  • New Canadian-exclusive SE introduced, adds premium features

Widely regarded by experts as the benchmark midsize sedan, Honda raises the Accord’s game for the 2021 model year with a refresh that includes updates to styling, technology, drivability and safety features. In addition, unique upgrades were made to performance and design for the ultra-efficient and refined Accord Hybrid.

On-sale at Honda dealerships beginning December 4, the 2021 Accord will carry a Manufacturer’s Suggested Retail Price (MSRP) starting at $32,305 (not including destination and handling), while the 2021 Accord Hybrid will be available at a starting MSRP of $35,805.

“The new Accord will continue its legacy as the benchmark for mid-sized sedans, it’s not surprising that it was named to Car and Driver’s 10 Best List for the 35th time making it the most honoured vehicle in that magazine’s history,” says Steve Hui, Assistant Vice President Honda Canada. “The Accord SE will be exclusive to the Canadian market, that, along with the Accord Hybrid, will bring more refinement, power and better fuel economy to one of the most reliable and well-built cars on the road today.”


For the 2021 model year, all Accords boast a wider, restyled grille for an even more sophisticated look, along with improved integration of the Honda Sensing® system’s radar unit. Flanking the new grille are new LED high- and low-beam headlights with longer and wider down-the-road illumination. Also new are smaller openings for the fog lights. Additionally, EX-L and Touring trims all receive new alloy wheel designs, while a new colour is available on the Accord, Sonic Grey Pearl.

Inside, enhancements on the technology front add to the Accord’s value, wireless Apple CarPlay® and Android Auto™ integration is now standard on all Accord models. The combination of wireless charging and wireless smartphone integration eliminates the extra step of physically connecting the phone, making Apple CarPlay® and Android Auto™ ready to go and freeing up an additional USB port for charging a separate phone. Front USB ports on all grades have been moved to the front of the centre console for easier access. All Accords also receive a new Rear Seat Reminder, while upper grades gain a new Low-Speed Braking Control system.


The Accord SE is new to the lineup for 2021, replacing Accord LX. This entry trim is exclusive to customers in Canada and shares styling with the popular Accord Sport.  The new SE comes equipped with 19-inch wheels, full LED lighting with LED Fog lights, rear trunk lid spoiler, dark chrome grille and chrome exhaust finishers. In the Cabin, the SE is handsomely equipped with leatherette/fabric combi seating surfaces, leather steering wheel and 12-way power driver’s seat. 


The 2021 Accord Hybrid benefits from updates to the innovative Honda two-motor hybrid system for a more direct and immediate throttle response with a more natural acceleration feeling as engine revs climb in concert with the driver’s throttle input. With a peak total system output of 212 horsepower and peak torque delivery of 232 lb.-ft. right off idle,.

Thanks to the unique configuration of the two-motor hybrid system, the Accord Hybrid also can spend more time operating solely on electric power than competing hybrid models, imbuing Accord with a smoother and more refined driving feel. Also, Accord’s sophisticated brake-by-wire technology offers more natural and consistent braking performance and pedal feel versus competing models, seamlessly blending mechanical and regenerative braking force.

Honda’s two-motor hybrid system uses a propulsion motor and a generator/starter motor built with a patented Honda design made with magnets using no heavy rare-earth metals. This reduces magnet cost and weight, while also reducing reliance on rare-earth metals, helping avoid the often negative environmental impact of mining them.

The hybrid powertrain control system manages the power delivery between each component and seamlessly switches between EV Drive, Hybrid Drive and Engine Drive for maximum efficiency with no input from the driver. Accord Hybrid drivers can further maximize fuel efficiency, or power, by selecting between Sport, EV and ECON modes using the three buttons behind the push-button gear selector.

Visually, Accord Hybrid adds its own unique touches to the styling updates made to the entire 2021 Accord lineup, including a blue H-mark on the grille and Hybrid badges on the front fenders and trunk lid. This year, Accord Hybrid Touring grade features 19-inch wheels, giving it an upscale and sporty appearance.

2021 Honda Accord SE – Canadian exclusive trim (CNW Group/Honda Canada Inc.)


Model / TrimDrivetrainMSRP1MSRP1Including $1,670
Destination Charge
EPA Mileage Rating
Accord SE1.5T/CVT$32,305$33,9757.8/6.5/7.2
Accord Sport1.5T/CVT$33,605$35,2758.1/6.8/7.5
Accord EX-L1.5T/CVT$35,205$36,8757.8/6.5/7.2
Accord Touring1.5T/CVT$38,505$40,1758.1/6.8/7.5
Accord Sport2.0T2.0T/10AT$36,805$38,47510.4/7.4/9.1
Accord Touring 2.0T2.0T/10AT$41,505$43,17510.4/7.4/9.1
Accord HybridHybrid$35,805$37,4755.0/5.0/5.0
Accord Hybrid TouringHybrid$42,505$44,1755.3/5.7/5.5


In addition to the updates made to Accord Hybrid’s two-motor system, the 2021 Accord’s two turbocharged engines receive updated engine management software for more linear and responsive throttle control. In addition, the 1.5-litre turbo adds Idle Stop, with quick engine start-up when the driver releases the brake.

A 192-horsepower 1.5-litre VTEC Turbo® engine is standard in Accord SE, Sport, EX-L and Touring grades, however a 252-horsepower, 2.0-litre VTEC Turbo® option is also available on Sport and Touring Trim.

The braking system has also been updated for smoother engagement, especially at low speeds such as in stop-and-go traffic and in parking situations.


For the 2021 model year, all Accords will be equipped with Blind Spot information system and will receive a new Rear Seat Reminder and a rear seatbelt reminder as standard equipment. The Rear Seat Reminder chimes when the car is turned off, with a notification on the digital meter reminding drivers to check the rear seating area when exiting the car for children, pets or other precious cargo. The rear seatbelt reminder uses a warning on the digital meter to let drivers know if rear seat passengers have not fastened their seatbelts.

Accord Touring and Hybrid Touring trims now feature a new front and rear braking system called Low Speed Braking Control. Using sonar-based parking sensors, the new system can sense solid objects at low speeds, such as in parking situations, and warn the driver or apply the brakes to help avoid or mitigate a collision.

Honda Sensing® receives updates to Adaptive Cruise Control (ACC) and Lane Keeping Assist system (LKAS). For 2021, ACC now has smoother braking when following another vehicle, while LKAS offers more effective and natural lane centering. Additionally, the steering wheel and dash controls for ACC and LKAS now feature industry-standard icons.

2021 Honda Civic Type R launches in Canada, includes Exclusive Limited Edition

Source: NewsWire

Honda Civic Type R Limited Edition (CNW Group/Honda Canada Inc.)
  • New Limited Edition brings go-faster dynamic package for ultimate Type R performance, clothed in exclusive Phoenix Yellow
  • Limited Edition features BBS forged alloys, extra sticky Michelins, weight reduction, and bespoke chassis tuning
  • LogR™ is first-of-its-kind app that is exclusive to Civic Type R that can enhance closed track driving skill
  • Type R Limited Edition set new front-wheel drive Suzuka Circuit record

MARKHAM, ON, Sept. 21, 2020 /CNW/ – The 2021 Honda Civic Type R begins arriving at dealers this month, heightened by the addition of the ultimate street-legal Type R, the Limited Edition.

Since its debut, Civic Type R has quickened the pulses of hot-hatch enthusiasts, earning widespread praise from media and owners alike. The new Limited Edition model turns up Type R performance further still, with lower weight, improved handling, a higher-performance wheel and tire combination, and an exclusive, eye-catching Phoenix Yellow paint.

Honda Civic Type R (CNW Group/Honda Canada Inc.)
Honda Civic Type R (CNW Group/Honda Canada Inc.)

The 2021 Civic Type R comes with a Manufacturer’s Suggested Retail Price of $46,200, while the Type R Limited Edition has an MSRP of $54,600 (neither including the $1,670 destination and handling charge). The 100 Limited Edition units that are available in Canada pre-sold in just 4 minutes! 

The 2021 Type R Limited Edition will come in an exclusive Phoenix Yellow colour, with gloss black paint on the roof, outside mirror caps, and intake vent on the hood, along with a dark chrome Civic badge on the rear hatch. Inside, each Limited Edition has a special numbered plaque on the center console designating its build number.

The 2021 Civic Type R and Type R Limited Edition carry forward the numerous updates made to the 2020 Type R, including the freshened front and rear exterior styling, larger grille opening and radiator for improved engine cooling, and interior updates such as the Alcantara™-wrapped steering wheel, and a new weighted shift knob. Both feature the Honda Sensing® suite of safety and driver-assistive technologies as standard equipment, including Collision Mitigation Braking System™ (CMBS™) with Forward Collison Warning, Road Departure Mitigation with Lane Departure Warning, Lane Keeping Assist, and Adaptive Cruise Control.


The 2021 Type R Limited Edition embodies multiple engineering and feature changes designed to maximize performance, without sacrificing Type R’s unique combination of razor-sharp performance and civilized daily-driving manners.

Racers know that reducing weight is key to better performance at the track, which is why a number of measures were taken to reduce the curb weight of the Type R Limited Edition by 21 kilograms versus the standard Type R.

Replacing the standard Type R wheels with lightweight forged-aluminum alloys from BBS saves the Type R Limited Edition an additional 8 kilograms of unsprung weight, which has an important impact on agility and road-holding with a side benefit to ride comfort. The lighter weight results in lower rotational inertia, an effect amplified by lightweight two-piece floating front brake rotors that were applied to all Type Rs in 2020, which yielded over 1 kilogram of weight savings per side.

Going further still, 13 kilograms of sound-deadening materials have been removed from the roof, rear hatch panel, and front fenders and dash; even the cargo cover, rear heater ducts and rear wiper mechanism were removed to save weight.

The Type R Limited Edition also features grade-exclusive Michelin Cup 2 tires with improved cornering performance. To take full advantage of the lighter weight wheels and extra-grippy tires, Limited Edition features unique programming for the Active Damper System (ADS), which was already updated just last year to sample inputs 10 times faster than before. Similarly, the electrically assisted power steering has been reprogrammed to match the elevated dynamic performance and lighter weight of the BBS alloys. The result is even more rewarding driving experience, especially during on-track driving.

Under the hood, the 2021 Civic Type R and Type R Limited Edition draw power from the same race-bred 2.0-litre direct-injected and turbocharged 4-cylinder engine with VTEC™ valvetrain, putting out a peak 306-horsepower (SAE net) and a peak 295 lb.-ft. of torque (SAE net), with power to the front wheels delivered through a close-ratio 6-speed manual transmission and a limited-slip differential. Both Type R models allow drivers to choose between three driving modes – Comfort, Sport and +R – that vary throttle mapping, damping force and steering assist.

LogR™ first-of-its-kind app, exclusive to Civic Type R

One of the key features of the Honda Civic Type R is an all-new data logging app designed to provide Type R drivers with data and scoring information that improves driving skills when driving on the track or other closed courses. This video showcases the capabilities of the new LogR™ smartphone app.

Drivers interact with Honda LogR™ through three main functions: A Performance Monitor provides vehicle information to the driver on the Display Audio screen, while Log Mode records lap times on the track. Finally, the Auto Score function encourages smooth driving by monitoring braking, acceleration and steering, and generating a “driving smoothness” score using proprietary algorithms developed by Honda with the help of professional Honda drivers.

The new LogR™ app is designed to work exclusively with the 2021 Type R, for both iPhone® and Android™ users, and is available at the Google Play Store and the App Store.

Pitch Perfect: Honda’s best advertisements of all time

You meet the nicest people researching the brand’s marketing history 


Much like VW and its famous ads through the ages, Honda has been making marketing plays that pull on all the right heartstrings for decades.

From enlisting heavy-hitting Hollywood actors to star in its Super Bowl commercials; to, on the other end of the spectrum, using simplistic animations, Honda has long successfully coaxed us, commoners, into buying into its quirky TV ads and print concepts.

When Honda first entered the North America market in the early ’60s with its motorcycles, it went with a straight-forward slogan: You meet the nicest people on a Honda. The advert was created by Grey Advertising, a now 103-year-old ad agency that had offices in both New York and Japan at the time.

The inaugural ad ran in the U.S., but a similar marketing concept was also released in Asia. There were slight modifications to the illustrations over the following years, but the point Honda was trying to make in all market segments was clear: motorcycles aren’t just for hooligans; nice, kind people ride them, too.  

Today, Honda remains one of those brands that speaks to its customers in a kind and direct way, no matter where they live in the world. Scroll on to see some of the best ads from the Japanese automaker.

You Meet the Nicest People on a Honda

1962, print

In 1962, Honda made its American debut with its You Meet the Nicest People on a Honda campaign. Motorcycles were already a popular mode of transportation in Asia, but in the States, bikes were seen differently, as toys that rough folks rode.

But the campaign, which was used for a decade to follow and is still one of Honda’s most iconic, was able to successfully change the narrative around motorbikes and popularize them in the mainstream automotive sector. If Santa is the kind of guy who rides a bike, why shouldn’t you be? 

Enough Said

1974, print

Rather than using an ad agency to do the heavy lifting and come up with some catchy jingle, Honda let actual reviews speak for them. The 1974 ad for the Civic took actual quotes from journalists at leading automotive publications including Car & DriverMotor Trend and Hot Rod and used them as testimonials.


1982, print

Honda playfully poked fun at its competition in the ’80s, and while it didn’t name any names, the ad did do some quick math about how some of its own vehicles from years previous, including the Prelude, Civic, and Accord, had been standing the test of time. 

Then and Now

1988, print

Honda’s promo for the Civic in 1988 riffed on how far its design had come, from a two-door hatchback to a spacious and modern (at the time) compact car. The juxtaposition of the two vehicles, decades apart, was perfectly on point, even if it’s kind of comical today. 


1991, print

This time, instead of teasing its competition, Honda took a jab at car owners, particularly ones with custom plates. The double-page ad featured 62 vanity license plates, which seemed harmless, but across the bottom, it read “Instead of trying to give your car a personality, maybe you should try a car that already comes with one.”

The Cog

2003, television

Building the set for Honda’s The Cog television ad was probably ridiculously fun. The concept is based on a Rube Goldberg machine, a contraption organized with a bunch of parts in a complicated manner that interacts with one another in order to complete an otherwise mundane task.

In the ad, various parts of a Honda Accord roll, tap, knock, lift and blow one another along a pathway that’s like an automotive version of dominoes.

Game Day

2012, television

Ferris Bueller’s Day Off, the ’80s flick where actor Matthew Broderick fakes being sick and takes the day off high school to gallivant around Chicago with two of his bffs, was a hit then and has stood the test of time so far. So much so that for Super Bowl 2012, Honda hired the actor to go back to his Bueller roots in an ad for the Honda CR-V that mimics the movie plot.


2014, television

In the U.K., Honda released a TV ad celebrating its many years of innovation. The concept was straightforward: a birds-eye-view of a pair of hands manipulating a variety of miniature Honda-made machines including motorcycles, cars, robots and even a lawnmower, on a white background. Despite its simplicity, the ad was awarded Best Automotive Commercial in 2014 by The One Club, a non-profit org that celebrates marketing creatives.

Honda Canada Pre-Sold All 100 Civic Type R Limited Editions Completely Online in 4 Minutes

Source: The Drive

Rocking a bright Phoenix Yellow paint job and lighter BBS wheels, only 100 copies of the 2021 Honda Civic Type R Limited Edition were allocated for Canada. Perhaps Honda should’ve set aside more for our friends in the Great White North because all 100, like floor seats at a Drake concert (remember concerts?), sold out within minutes. And all without the intervention of a traditional dealer. 

Yep, instead of leaving things up to its dealer network, Honda Canada decided to pre-sell the Limited Edition hot hatch completely through an online portal. The virtual order books opened up May 21 at 1 p.m. ET and by 1:04 p.m., all 100 build slots were spoken for. This is in spite of the COVID-19 pandemic, each reservation’s required $1,000 deposit, and the fact that Honda hasn’t actually announced a final price for the car yet, proving two things we already kinda knew: Type R fever is real and much of the buying public is very ready for online car sales. 

Speaking to Canada’s Automotive News, Motoinsight co-founder and CEO Andrew Tai said, “It continues to impress me that customers under the right circumstances are willing to commit sight unseen to vehicles and do so online.” 

Motoinsight was the company responsible for powering the limited Type R’s online sales portal. 

“The consumer trends are always moving in this direction. We saw it all around us even pre-COVID. I think COVID accelerated the adoption of online purchasing experiences across demographics and automotive is not immune from that,” Tai continued.

Despite what its dealers might think of all this, online car sales don’t sound like they’ll be going away for the automaker’s Canadian arm. “This was obviously a very successful program for us, and we’ll take that into consideration for future sales campaigns,” said Honda Canada Assistant Vice President of Sales and Marketing Steve Hui.

Tai adds, however, that brick-and-mortar dealerships will still have their place and purpose. “I want to be very clear that we are not predicting [the end of dealerships] and everything goes online. This is just a trend where customers are doing more online. I think consumers ultimately want an in-store experience and there is an important role for the dealer to play.”

Even with the advent of Tesla’s direct sales, so-called “legacy manufacturers” like Honda have historically shied away from selling cars online in order to keep its dealers happy. The coronavirus pandemic has changed the game significantly, though. If the global health crisis is leaving us with any permanent silver linings, hopefully, a less painful car-buying experience is one of them.